Giorgio Armani

Giorgio Armani began in Milan in 1975 and changed the very feel of the classical suit. Giorgio Armani removed rigidity, lightened the jacket's construction and gave the body greater freedom. This restrained, almost cinematic language soon travelled beyond the runway and became one of Italian fashion's most recognisable ideas.

Giorgio Armani is recognised by fluid tailoring, muted colour, refined texture and precise proportion. It has fewer named bags and sneakers than houses built around monogram heritage; suit lines, archival codes, Made to Order and a small number of enduring families such as La Prima carry more meaning here.

To create elegance that never overwhelms the wearer: softening formality, joining beauty with movement and allowing quality to register without relying on a conspicuous logo.

The house is valued for its uncommon sense of measure. Its clothes enter real life easily, outlast trend cycles and communicate status through cut, fabric and fit rather than an instantly recognisable print.